EXHIBITION BENCHMARKING
Improve Exhibition Performance, Gather Competitive Intelligence
Increase Return On Investment
SOME KEY QUESTIONS
- Are you attracting the quantity and quality of visitors you want?
- Are you identifying real sales opportunities?
- Do your staff engage with visitors, and collect important information,?
- How do competitors compete with you?
- Are potential clients taking their business to your competitor's stand?
- Is your information readily available and relevant?
- Does your stand deliver the the right message and image?
EXHIBITION BENCHMARKING -
We offer 3 programmes to suit your particular needs and budget
1. SILVER: A broad assessment of your stands appearance, graphics and position plus an evaluation of the performance of your stand personnel. The output provided in an exhibition performance report.
2. GOLD: A more detailed evaluation of your stand and personnel plus a comparison with a selected competitor.
3. PLATINUM: A benchmark of your exhibition stand against performance standards and a competitive comparison with two major competitors of your choice (additional competitors can be added) based on over 50 performance criteria. Plus the gathering of competitive information and competitive intelligence. The output is an exhibition performance and comparison report and a meeting / discussion of the findings in over 50 important areas; e.g. Stand – e.g. position, impact, etc. Staff – e.g. ability to engage, knowledge, etc. Information– e.g. by type, availability, quality, etc.Other – e.g. processes, etc.
THE BENEFITS
The services provide an independent view. And, depending on the programme selected, we will be able to evaluate you against your competitors by visiting their stands, gathering information and comparing – something that would be difficult for you or your staff to do.
The outputs enable you to decide if training is required, if a different approach to stand design, content and information is required. It enables you to get a better ROI from future exhibitions and avoid repeating costly mistakes (possibly on a global basis), and provides valuable competitive information – knowing where you are better than competitors and where, and how, you need to improve. The potential improvements in ROI can be significant – more sales leads; better quality sales leads, better information leading to higher conversion rates.
